Study Says Youth Are Swimming in Alcohol Ads

Posted on: June 25th, 2008
Filed Under: [ Health ] [ Marketing ] [ Youth ] [ Eye Openers ]
Knowledge is Power!

“Youth exposure to alcohol advertising climbed sharply between 2001 and 2007, according to a study released today by Georgetown University’s Center for Alcohol Marketing & Youth.

According to the study, the average 12- to 20-year-old TV viewer saw an average of 301 ads for alcoholic beverages during 2007, up from 217 during 2001 and from 285 during 2006. “*

not Hispanic specific but clearly effect all youth and since 25% of the youth population is Hispanic, it is something to be aware of - Tomas

*From: http://adage.com
Traducido: usando Google o Altavista/Babel Fish

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