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Univision, Zubi Advertising Complete $80 Million Deal – The deal includes advertising on all three Univision TV networks (Univision, TeleFutura and Galavision), among other areas of the company From: mediaweek.com
Tagged: Galavision, mobile, telefutura, Univision, Zubi AdvertisingPosted on: June 24th, 2008
In what is possibly the largest one-time, cross-platform upfront deal between a Hispanic media agency and a Hispanic TV network in history, Zubi Advertising of Miami and Univision have completed an all-encompassing media advertising deal approaching $80 million.
The deal includes advertising on all three Univision TV networks–Univision, TeleFutura and Galavision–as well as 64 Univision owned-and-operated TV stations, Univision radio stations and the online units of all those properties (plus mobile). It was hammered out by the sales team at Zubi Advertising and by Peter Lazarus, executive vp of network sales at Univision; and Carlos Deschapelles, senior vp of Univision network sales.”*
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