39+ million or $780,000,000,000 reasons why you need to learn about my content service.
Casio targets Houston, LA Latinos with first Spanish language billboard, online ads – Hispanic MPR From: hispanicmpr.com
Tagged: advertising campaign, Lili Estefan, REVOLUCION, Spanish-languagePosted on: June 24th, 2008
Casio executives recently decided to introduce one of their products to Spanish speaking Latinos in the United States for the first time. Revolucion NYC won the account with an ad campaign touting the benefits of the EXILIM EX-S10, a thin digital camera, and recruiting television celebrity Lili Estefan, known by her nickname La Flaca, as spokesperson.
“Why don’t we have La Flaca selling another flaca,” said Amy Gomez, managing partner and director, Account Services at Revolucion NYC about the brainstorming session where the campaign was born. “Two weeks after that thought we were shooting in Miami.””*
Curation from Tomás
Filed Under: Business, Business News, Marketing & Advertising
Comments
