Careful word play targets Hispanics - Marketers increasingly using commingling of languages for ad messages - Texas

Posted on: June 23rd, 2008
Filed Under: [ Marketing ] [ Language Issues ] [ Blogante Business ] [ Texas ]
Tags: ,
Knowledge is Power!

“A billboard on U.S. Highway 77/83 reads, “Our huevos are bigger.”

The bigger huevos are the subject of a Stripes’ convenient store advertisement for its in-store restaurant, the Laredo Taco Company.

The sign’s clever use of bilingual double entendre has caused quite a stir on this stretch of the Texas-Mexico border, in addition to being a source of amusement for some.”*

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