Filed Under: [ Marketing ] [ Language Issues ] [ Blogante Business ] [ Texas ]
Tags: bilingual, brownsville
Knowledge is Power!
A billboard on U.S. Highway 77/83 reads, “Our huevos are bigger.”
The bigger huevos are the subject of a Stripes’ convenient store advertisement for its in-store restaurant, the Laredo Taco Company.
The sign’s clever use of bilingual double entendre has caused quite a stir on this stretch of the Texas-Mexico border, in addition to being a source of amusement for some.”*
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