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Careful word play targets Hispanics – Marketers increasingly using commingling of languages for ad messages – Texas From: brownsvilleherald.com
Tagged: bilingual, brownsville, TexasPosted on: June 23rd, 2008
A billboard on U.S. Highway 77/83 reads, “Our huevos are bigger.”
The bigger huevos are the subject of a Stripes’ convenient store advertisement for its in-store restaurant, the Laredo Taco Company.
The sign’s clever use of bilingual double entendre has caused quite a stir on this stretch of the Texas-Mexico border, in addition to being a source of amusement for some.”*
Curation from Tomás
Filed Under: Business News, Language Issues, Marketing & Advertising
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