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Tags: Quad-Cities, radio
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WKBF-AM (1270) has new owners, but for the first time in numerous format changes for the Quad-City radio stalwart, it will not be as noticeable to listeners.
The station has signed on as “La Jefa,” Spanish for the female boss. It continues a format of Hispanic music.
Victoria and Emilio Duran of Clarion, Iowa, calling themselves La Jefa Latino Broadcasting, purchased the station for $680,000 from Wisconsin broadcaster Randy Melchert’s company, Quad-Cities Media.”*
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