Why the Guggenheim won’t open a branch in Guadalajara, Mexico

The Guggenheim Foundation’s proposal to build a museum in Guadalajara has failed because the foundation’s director Thomas Krens refused to scale down the project to fit Mexico’s art budgets, says Guadalajara businessman and art collector Jorge Vergara.

Mr Krens says that Mr Vergara has “absolutely nothing to do with our project in Guadalajara”. However as a powerful figure in the region—Mr Vergara owns the nutrition and cosmetics company Omnilife, four football clubs, and produces films—he is in a position to offer an insight into the processes that have resulted in the impasse.”*

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