Filed Under: Blogante Business, Business, Internet, Premium Press Releases
Tagged: AyQueChevere
AyQueChevere.com, the first online Spanish language marketplace of its kind, launches its ecommerce website today. AyQueChevere.com will bridge the gap between 45 million Latino consumers and Fortune 500 retail and financial service outlets. Now consumers who prefer shopping for products in services in Spanish can enjoy the enhanced features, benefits and convenience online shopping provides. At the same time, companies striving to connect with the fastest growing consumer group in the United States have a new, potent tool to educate and reach that market.
“Our approach is a paradigm shift from the way most companies approach their clients,” said Ray Jelley, CEO of AyQueChevere.com. “Our advantage is that we not only speak the language and understand the culture of our consumer base, but we truly understand the Latino consumer market’s needs, not what general market businesses perceive those needs to be.”
“The Latino community is now the largest minority group in America,” Jelley continued. “There are more than 18.8 million Latino citizens online today, and represents 15% of the total population. We wanted to give our Spanish and Portuguese speaking consumers the advantages of online features and benefits that were up till now, only available in English.”
AyeQueChevere.com is designed to be the Internet’s one stop shop for Latino consumers. One particularly popular feature of this site is its price comparison section that provides clients with cost saving options on services such as automotive, insurance, real estate, mobile & wireless, mortgage, and home improvement. Consumers have the option of logging onto the website or calling 1-800-AyQueChevere to speak with someone live in Spanish, Portuguese or English. Additionally, the website includes a visually-rich 3D virtual mall featuring brand name products from US retailers as well as products from over 20 Spanish and Portuguese countries..
Serving both the Latino consumer and the corporate sponsors who wish to serve this community, AyeQueChevere.com represents a true a partnership proposition. What makes AyeQueChevere.com so powerful is that it benefits its corporate clients on two fronts. By leveraging unique understanding, AyeQueChevere.com helps to better position and message current products so they are more appealing and accessible to the Latino market. At the same time, valuable demographic and market preference data is collected, interpreted and available for companies so they can improve the success of their new product designs and promotional campaigns.
CEO Jelley explained, “The beauty of AyQueChevere.com is that we provide a direct infusion of new targeted consumers to our vendor partners, and work directly with them in order to in turn help grow their businesses.
AyQueChevere translates to “very cool” in English. Making use of the “coolness” that pervades Latino music, AyQueChevere.com plans to build its brand awareness offline by hosting a series of lfestival style concerts around the country.
About AyQueChevere.com:
AyQueChevere.com is a California-based ecommerce and market development company, providing lead generation services to leading consumer retail and services companies, and providing the first of its kind in-language ecommerce Latino marketplace. Establishing itself as a conduit for the nation’s 45 million Latino consumers to the benefits of online shopping, AyeQueChevere.com is uniquely positioned to help US businesses navigate the needs of this marketplace. AyQueChevere.com is a privately held company.
AyQueChevere, AyQueChevere.com and the AyQueChevere.com logo are trademarks of AyQueChevere.com, Inc. in the United States and other countries.
Vendor opportunities:
Contact AyQueChevere Sales
800.411.6057
sales@ayquechevere.com
Investor relations and press contact:
Ray Jelley CEO
AyeQueChever.com
949.228.2248
rjelley@ayquecheve.com
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