Time is the key to planning quinceañera

“It was something planned four days in advance, and I think the only nice thing was the cake,” says Lorena Reyes, laughing about the improvised celebration for her 15th birthday. “One of my aunts made the dress in El Salvador, and when I saw it, I thought it was a joke. But it was too late to get another one because the party was the following day.”

Reyes, now 24, appeared before her quinceañera guests dressed in an “entirely covered, from neck to feet” gown, that had very little to do with her personality and looked nothing like the princess dresses she now offers to her customers.

At the small business set up in her home near Beechnut and Dairy Ashford, Reyes provides counseling to girls ready for their quinceañera, their formal presentation to their communities as young women, which is a tradition rooted in Latino culture.”*

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