Siempre Mujer to Increase Frequency to Eight Times a Year

Siempre Mujer magazine announced today that it will increase its frequency from six to eight times a year by 2010. The increase will come gradually, with the magazine splitting its October/November issue in 2009 and its April/May issue in 2010.

This month, Siempre Mujer also launches a partnership with Americatel, the first regional telecommunications carrier for Latin America and the Caribbean, for special subscription offers with the purchase of select monthly calling plans to Mexico. Americatel generates more than 100,000 new Hispanic customers with their monthly plans each year.

“Our growth reflects the overall growth of Hispanic women in this country,” commented Ruth Gaviria, executive director of Meredith Hispanic Ventures. “Few magazines have our depth of penetration against its target audience and that will only grow as we increase our rate base to 450,000 next year, add issues and reach more Hispanic women with creative and targeted partnerships.”

About Americatel
Born of NAFTA, Americatel is the first regional telecommunications carrier focused on the needs of multinational companies operating in Latin America and the Caribbean regions. Founded in 1993 as a dial-around long-distance provider, the company expanded in 1998 to offer residential domestic and international long-distance services throughout the continental United States, targeting primarily Hispanic customers.

About Siempre Mujer
Launched in September 2005, Siempre Mujer is a Spanish-language lifestyle and service publication for Hispanic women living in the United States. Published by Meredith Corporation (NYSE: MDP), Siempre Mujer helps women navigate a new American culture by covering the worlds of: fashion and beauty; food and entertaining; family and parenting; culture and entertainment; relationships and self-development; health and fitness; and finance. The bi-monthly national magazine has a rate base of 375,000, which will jump to 450,000 in 2009. “*

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