Advertising Campaigns: Applica

Posted on: June 17th, 2008
Filed Under: [ Marketing ] [ Blogante Business ]
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“The marketer and distributor of a wide range of household appliances (e.g. George Forman and Black & Decker) is planning a multi-million dollar Hispanic campaign this summer. It also narrowed down the search for an infomercial agency to two. An TV, print, digital and direct marketing campaign.”*

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