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Riviera Magazine Pushes Online Edition, Sells Statewide Ads – Orange County From: ocbj.com
Tagged: California, magazine, orange county, salesPosted on: June 16th, 2008
Just a few months into the job, Christopher Gialanella, the new publisher of Costa Mesa-based Riviera Magazine, has identified his main weapons in surviving the media downturn—a beefed-up sales department and an online edition.
Gialanella said he hired a sales person and promoted the marketing director to associate publisher to “handle the growing number of national and regional advertisers.”
Riviera has launched a California network buy, where companies can advertise across the Los Angeles, Orange County, San Diego and San Francisco editions, he said.”*
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Filed Under: Business, Business News, Media
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