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Riviera Magazine Pushes Online Edition, Sells Statewide Ads – Orange County

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Posted on: June 16th, 2008
Filed Under: Blogante Business, Business, California, Media
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“Just a few months into the job, Christopher Gialanella, the new publisher of Costa Mesa-based Riviera , has identified his main weapons in surviving the media downturn—a beefed-up department and an online edition.

Gialanella said he hired a person and promoted the marketing director to associate publisher to “handle the growing number of national and regional advertisers.”

Riviera has launched a California network buy, where companies can advertise across the Los Angeles, , San Diego and San Francisco editions, he said.”*

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