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Hispanic Men Get Real

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Posted on: June 16th, 2008
Filed Under: Business
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“Say adios to machismo. Hispanic male immigrants are now among a new generation of men who are conquering cooking, cleaning and shopping as necessity breeds invention. For them, a quick call home provides comforting advice for brands and products that will make life as a single guy, or soltero, livable.

Latinos who come to this country to work as in construction, landscaping and jobs often find themselves on their own with many learning to cook meals, clean house and shop for the first time, according to a recent story in The Washington Post. “*

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