Hispanic Men Get Real From: adweek.com
Tagged: day laborers, restaurantPosted on: June 16th, 2008
Say adios to machismo. Hispanic male immigrants are now among a new generation of men who are conquering cooking, cleaning and shopping as necessity breeds invention. For them, a quick call home provides comforting advice for brands and products that will make life as a single guy, or soltero, livable.
Latinos who come to this country to work as day laborers in construction, landscaping and restaurant jobs often find themselves on their own with many learning to cook meals, clean house and shop for the first time, according to a recent story in The Washington Post. “*
Curation from Tomás
Filed Under: Business
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