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Al Dia Dallas/Ft. Worth on What’s Behind Their Recent 80,000 Circulation Increase – Portada From: portada-online.com
Tagged: Al Dia, circulation, Dallas, newspaper, TexasPosted on: June 12th, 2008
A Q&A with Alejandro Sanchez, publisher of Al Dia Texas.
Portada: How does this expansion tie in with the general expansion of the Dallas Morning News?
Alejandro Sanchez: The expansion of Al Dia’s circulation ties in with the general strategy of growth of The Dallas Morning News by focusing on specific targeted reader segments. The company is very sensitive to the changes in demographic changes and very in tune with lifestyle changes that is why we have a wide portfolio of publications to serve different needs. “*
Curation from Tomás
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