Al Dia Dallas/Ft. Worth on What’s Behind Their Recent 80,000 Circulation Increase - Portada

Posted on: June 12th, 2008
Filed Under: [ Business ] [ Media ] [ Blogante Business ] [ Texas ] [ Dallas ]
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“A Q&A with Alejandro Sanchez, publisher of Al Dia Texas.

Portada: How does this expansion tie in with the general expansion of the Dallas Morning News?

Alejandro Sanchez: The expansion of Al Dia’s circulation ties in with the general strategy of growth of The Dallas Morning News by focusing on specific targeted reader segments. The company is very sensitive to the changes in demographic changes and very in tune with lifestyle changes that is why we have a wide portfolio of publications to serve different needs. “*

*From: http://www.portada-online.com
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