Accentmarketing Announces New Leadership Team on Chevrolet Account – Esteban, Rodriguez, Schiffer and Kruger Receive Promotions

Today accentmarketing, Chevrolet’s Hispanic agency of record since 1998, announced the recent promotions of account management and creative personnel on its talented team that services Chevrolet.

-  Yareli Esteban has been promoted to Group Vice President, Management Supervisor. During the past three and a half years, Yareli has made a significant impact on Chevy’s regional business with her strategic marketing skills, and has excelled in building collaboration within Chevrolet’s roster of agency partners, while overseeing the brand’s Hispanic efforts in the South and North Central Regions of the country.   Yareli has launched many innovative regional programs focused on maximizing media and promotional opportunities for key nameplates including Silverado, Tahoe and Cobalt. With a deep understanding of the retail marketplace under her belt, Yareli is well poised to lead Chevrolet’s national and regional US Hispanic marketing initiatives in an integrated manner.

-  Sergio Rodriguez has been promoted to Vice President, Group Creative Director.  At accentmarketing since 2005, Sergio has led the development of Chevrolet’s national Hispanic targeted creative that has successfully launched Malibu, HHR, Cobalt, Tahoe and the redesigned Silverado.  Sergio’s creative work for the launch of the new Silverado, the “Milestones” TV spot, was recognized with an ADDY® Award  in 2007.  In his new and expanded role, Sergio will lead the Chevy creative team, while overseeing both national and regional creative development for the Chevrolet brand.

-  Christy Schiffer has been promoted to Vice President, Group Account Director on the Chevrolet national business, reporting to Yareli Esteban. Christy has been instrumental in the growth of the business and was responsible for the successful Malibu multi-platform launch earlier this year. In addition to her recent successes on the Chevrolet account, Christy brings 10 years of automotive advertising expertise to accentmarketing.

-   Kurt Kruger has been promoted to Group Account Director, Chevy regional advertising and fulfillment.  Since joining accentmarketing in 2006, Kurt has developed a deep understanding of Chevy’s business needs in addressing the Hispanic market across the US.  His commitment to accentmarketing and to Chevrolet’s growth, his energy level and drive are a big asset to accentmarketing’s Chevrolet service team.  Kurt, too, will report to Yareli Esteban.

“I am confident this talented, strategic and capable leadership team will excel in their new roles and continue to bring energy and excitement to the business.” said Lisette Hoyo, EVP Client Services Director, and Managing Partner.

About accentmarketing

Established in 1993, accentmarketing (www.accentmarketing.com) is a full service Hispanic Integrated Marketing Communications agency with a staff of 90 throughout its offices in Miami, Detroit, Los Angeles and Dallas.  A member of The Interpublic Group of Companies, minority-owned accentmarketing employs a multinational and multicultural staff.  The agency’s client roster includes: the American Heart Association, Alltel Wireless, Brown-Forman, General Motors, Kaiser Permanente, Farmers Insurance, the United States Navy and USA.gov.

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