What Prompts Hispanic-Americans to Buy? - TV and the Internet are the most influential channels - eMarketer

Posted on: June 11th, 2008
Filed Under: [ Business ] [ Internet ] [ Blogante Business ]
Tags: population
Knowledge is Power!

As reported previously, Hispanic-Americans are heavy media consumers. New data from Vertis Communications reveals that in 2007 they were also more likely than the total US population to be influenced by media. “*

*From: http://www.emarketer.com
Traducido: usando Google o Altavista/Babel Fish

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However, eMarketer senior analyst Debra Aho Williamson said that neither of the studies told the whole story of ads targeting Hispanic-Americans. "With the growing number of companies using English-language advertising to reach Hispanic consumers, measuring such spending should be a priority," Ms. Williamson said. "But for now, most measurement firms only provide estimates of Spanish-language ad spending."

Did You Know? Every day, more than half (56%) of Hispanic-Americans surveyed said they spent at least an hour online, which was slightly more than the 50% who spent an hour or more watching TV.

Knowledge = Power

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