Spanish-language media key to victory with Latinos From: politico.com
Tagged: Barack Obama, GEBE MARTINEZ, John McCain, radio, Spanish-languagePosted on: June 11th, 2008
While the dust was still settling last week in the Democratic presidential race between Barack Obama and Hillary Rodham Clinton, presumptive Republican nominee John McCain was kicking up his general election advertising war — on Spanish-language radio.
Smart move.
Obama, the Democratic survivor, is still figuring out how to win over the huge Hispanic voting bloc that strongly favored Clinton in the primaries. But McCain already has begun his Hispanic media campaign — in Spanish and English — in the hopes of copying the successes that President Bush had with those voters.”*
Curation from Tomás
Filed Under: Election 2008, Language Issues, Marketing & Advertising, Politics
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