Filed Under: [ Marketing ] [ Politics ] [ Election 2008 ] [ Florida ]
Tags: blog, Cuba, Cuban, hispanic voters, John McCain, prison, radio, sales
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John McCain is once again reaching out to Hispanic voters on the radio, this time targeting Cuban-Americans in South Florida in a 60-second radio ad voiced by Roberto Martin Perez, who was imprisoned by the Cuban government for 24 years, until his exile in 1988.
“Cuban Prisoners,” as the ad is called, will air on Radio Mambi, a 50,000-watt news and talk radio station popular with the state’s Cuban-Americans. It’s a station that transmits all across Southern Florida, and sometimes even as far away as Jamaica, according to Loretta Anaya, head of sales at Radio Mambi.”*
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