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Market Intelligence: What You Need to Know About Hispanic Insert Media – Portada From: portada-online.com
Tagged: magazine, newspaper, Spanish-languagePosted on: June 11th, 2008
Question: What is insert media?
Answer: Insert Media are marketing materials that are inserted into other communications, such as a catalogues, magazines, newspapers, packages or bills.
What are the main forms of insert media?
The newspaper Free standing Insert (FSI) is without a doubt the most important type of insert media. Also in the Hispanic market. Portada estimates that the value of Hispanic FSI advertising lies between approximately $80 to $100 million a year.. More than half of the FSI’s inserted in Spanish-language newspapers are written in English.”*
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Filed Under: Business News, Marketing & Advertising
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