Market Intelligence: What You Need to Know About Hispanic Insert Media - Portada

Question: What is insert media?

Answer: Insert Media are marketing materials that are inserted into other communications, such as a catalogues, magazines, newspapers, packages or bills.

What are the main forms of insert media?

The newspaper Free standing Insert (FSI) is without a doubt the most important type of insert media. Also in the Hispanic market. Portada estimates that the value of Hispanic FSI advertising lies between approximately $80 to $100 million a year.. More than half of the FSI’s inserted in Spanish-language newspapers are written in English.”*

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