Continuing to prove its leadership role within the Hispanic sports television space, Fox Sports en Español announced today its highest ratings of the year with the Copa Santander Libertadores semi-finals. The network made ratings history in Spanish-language television with Tuesday’s semi-final match between LDU Quito of Ecuador, and América of Mexico, which captured almost one million total viewers. Nearly 700,000 adult viewers 18-49 tuned-in (943,000 total audience), delivering a 3.1 national rating in this category. Consistent with the network’s appeal to the male Latino sports fan, the match out-delivered Telemundo and Telefutura, bolstering a 4.1 national average for males 18-49.”*
Posted on:
June 11th, 2008
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Tomás
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