Thalía is the new face of AT&T

Directed by Emilio Estefan, two new commercials show Thalía attracting a Hispanic audience with her new song “Ten paciencia”"*

From an e-mail I rec’d: “

I wanted to pass on the scoop of what went into the creation of Thalia’s Best Coverage campaign for AT&T. The ad–which gives viewers a taste of her new single Ten Paciencia–was directed by none other than Emilio Estefan. The ads themselves are very Thalia, and convey her upbeat personality and the new vibe of her upcoming album.

Thalia has joined forces with AT&T in a multi-faceted program (includes radio, a photo shoot, and out of home) for its Best Coverage campaign, to exemplify AT&T’s commitment to offering the hottest in music and entertainment to Latinos. Hispanics are heavy wireless users as you know, and they all know Thalia, so what better way to deliver the most relevant content to its customers than by supporting the new record.  ”

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