AT&T’s ‘Taekwondo’ Olympics Push - Company targets Hispanic consumers in ads featuring Lopez family

AT&T has fashioned a Latino-targeted ad push for the summer as part of a multicultural, multiplatform media buy that showcases Hispanic siblings Steven, Mark and Diana Lopez of the U.S. Olympic Taekwondo Team.

The marketing push via TV, radio, online, digital and direct mail is part of the telco’s sponsorship of the U.S. Olympic Team and is the first time that AT&T has developed Olympic-themed messaging aimed at Hispanics. Omnicom’s Dieste, Harmel & Partners, Dallas, handled creative duties and WPP’s Mediaedge:cia was responsible for media.

The Lopezes of Sugarland, Texas, are known by martial arts aficionados as the “First Family of American Taekwondo.” They are the first sibling group to make the U.S. Olympic team in 104 years after U.S. gymnastics brothers Edward, Richard and William Tritschler competed in the 1904 games in St. Louis, per ESPN.com.”*

I mentioned this family a while back.

Stumble it! | |

Other posts that may interest you

Nicaraguan family has 4 siblings in the Olympics - The Lopez family seems to excel in Taekwondo - (saw them on the tonight show last night)

USA's Steven Lopez unafraid to pursue perfection - taekwondo in the Olympics

French cosmetics company launches product line in U.S., targets Latinos - Hispanic MPR

Blogante News for Tuesday - June 10th, 2008

Miami company targets parents, relatives of Latino babies - Babyspotlatino.com

The Big Olympics & Little Peru

Trying to Watch the Olympics in Peru

H and R Block targets Latinos with regionalized Spanish language ad campaign in 13 markets - Hispanic MPR

Guillermo Pérez is to take home the first gold medal for Mexico from the Olympics in Beijing this year, after winning a four-round taekwondo match against Gabriel Mercedes of the Dominican Republic.

NBC Coverage of Olympics leaves Puerto Ricans wanting