Filed Under: [ Business ] [ Media ] [ Press Releases ] [ Blogante Business ] [ Texas ] [ Dallas ]
Tags: Al Dia, circulation, Fort Worth, newspaper, population, Spanish-language
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In response to the continuing growth of the Hispanic population in North Texas and advertisers’ desires to reach Spanish-speaking consumers, The Dallas Morning News announced today that this summer it will triple the distribution of its Spanish-language paper, Al Dia, on Wednesdays and Saturdays.
Beginning in late July, Al Dia’s distribution will increase from 40,000 to approximately 120,000 when it begins home-delivering its Wednesday and Saturday editions free in selected coverage areas.
“Since its inception five years ago, Al Dia has become a news and information staple for Spanish-speaking consumers in North Texas,” said Alejandro Sanchez Sobrino, Publisher of Al Dia. “Our advertisers recognize the value of reaching this dynamic market directly through a highly targeted newspaper.”
Later this summer, The Dallas Morning News also plans to launch a new English-language quick-read newspaper. Beginning in late August, Briefing will publish Wednesday through Saturday and will be home-delivered free to
non-subscribers of The Dallas Morning News in selected coverage areas. Initial distribution will include approximately 200,000 additional households.Several of Al Dia’s and The Dallas Morning News’ advertising partners have expressed their support for the new initiatives.
Trevor Hansen, President and CEO of Ethnic Print Media Group, a
full-service print placement firm for the country’s most influential Hispanic, Black and Asian newspapers, is looking forward to the expansion of Al Dia’s distribution in the Dallas market. He said, “The circulation increase and home delivery product will be a great asset to both our pre-print and traditional ROP clients. Al Dia’s overall quality, strong content and increased market penetration provides an exciting and strong reach in the Dallas market.”“Al Dia and Briefing are superb examples of The Dallas Morning News’ innovative approach to providing advertisers with quality offerings that reach consumers in a meaningful way,” said Stan Richards, founder and principal of The Richards Group, the nation’s largest independent advertising agency.
John McKeon, president and general manager of The Dallas Morning News, said, “Al Dia and Briefing are examples of how we are focusing on growth by using innovative approaches. Our robust portfolio includes the primary newspaper and the DallasNews.com website, as well as multiple niche advertising products. These are all examples of how newspapers can develop more reach and penetration among the readers that advertisers demand,” he said.
About Al Dia
Al Dia, the only local daily Spanish-language newspaper in the Dallas-Fort Worth area, is published Monday through Saturday and has received numerous awards for excellence in journalism, along with its Web site, aldiatx.com. The paper is published by The Dallas Morning News. “*
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