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Terra Targets U.S. for First English-Language Launch From: adage.com
Tagged: book, latin america, Spanish-languagePosted on: June 9th, 2008
Eyeing U.S. expansion beyond the Hispanic market, Spanish portal Terra is starting to add English on its Spanish-language site and has picked the U.S. as the first market for the launch of an English-language social-video bookmarking site called Kazivu.
“We’ve started to draw a new strategic plan for the U.S. domestic market, and our content is becoming more English-language,” said Fernando Madeira, CEO of Terra Latin America. “*
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Filed Under: Business, Business News, Technology
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