Obama leads in battle for Latino vote

Obama got trounced in the Puerto Rico primary this week. But the advertisement, with the candidate’s personalized appeal and willingness to try the language, is a sign of the unusual tactics that Obama’s campaign is preparing to deploy on the mainland as it tries to win over a Latino electorate that voted overwhelmingly for his party rival, Hillary Rodham Clinton, in Democratic primaries.

Some Democrats have worried that Latinos view Obama warily and will be drawn to Republican nominee John McCain, who has been popular in that community and has campaigned in it aggressively — already airing Spanish-language radio ads in the heavily Latino battlegrounds of New Mexico and Nevada.”*

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