Latino Store Adds Diversity in the Aisles - Entrepreneur Alters Dumfries Plan After Prince William County Cracks Down on Illegal Immigrants

Posted on: June 9th, 2008
Filed Under: [ Business ] [ Immigration ] [ Blogante Business ] [ Virginia ]
Tags: , ,
Knowledge is Power!

“For years, the Route 1 corridor in the Dumfries-Triangle-Quantico area has lacked a large grocery store, so when entrepreneur Carlos Castro went looking to expand his Todos supermarket franchise with a second Prince William County location, he saw promise in the sleepy expanse of the Dumfries Shopping Plaza. Castro inked a 10-year lease and invested $2 million into renovations, using $500,000 from his savings.

Four months later, in July, Prince William County launched a crackdown on illegal immigrants and set off shock waves among Castro’s mostly Latino customer base. Sales at his Todos Supermarket in Woodbridge tanked, and suddenly, his business plan for Dumfries appeared seriously flawed.

His only option: revise it.”*

Stumble it! | | AddThis Feed Button

HispanicTips = Relevant




Feedback Form