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How Being ‘There’ at Right Time Paid Off for State Farm Musicians – After Meeting at a Commercial Casting, Los Felinos Are Touring the Country With Fire Advertainment

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Posted on: June 9th, 2008
Filed Under: Blogante Business, Marketing & Advertising, Musica
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“What if, during the casting of a commercial, three struggling Mexican musicians with day jobs such as gardening and construction work meet for the first time and form a successful band, get gigs, release a CD, do and TV interviews, and live the American dream?

That narrative is unfolding right now. And it’s all being orchestrated behind the scenes by branded-entertainment company Fire Advertainment, working with Alma DDB, the U.S. Hispanic agency that did the traditional four-spot campaign for the company, including one commercial featuring the aspiring musicians. “*

*From: http://adage.com
Traducido: usando Google o Altavista/Babel Fish
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