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How Being ‘There’ at Right Time Paid Off for State Farm Musicians – After Meeting at a Commercial Casting, Los Felinos Are Touring the Country With Fire Advertainment From: adage.com
Tagged: insurance, radio, State FarmPosted on: June 9th, 2008
What if, during the casting of a State Farm commercial, three struggling Mexican musicians with day jobs such as gardening and construction work meet for the first time and form a successful band, get gigs, release a CD, do radio and TV interviews, and live the American dream?
That narrative is unfolding right now. And it’s all being orchestrated behind the scenes by branded-entertainment company Fire Advertainment, working with Alma DDB, the U.S. Hispanic agency that did the traditional four-spot campaign for the insurance company, including one commercial featuring the aspiring musicians. “*
Curation from Tomás
Filed Under: Business News, Marketing & Advertising, Musica
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