Despite Downturn, Hispanics Still Buying Big-Ticket Items - (Vertis study: “Tech-Savvy Hispanic Consumers More Apt to Purchase Big Ticket Electronic Items Than Non-Hispanics”)

Hispanic adults in the United States are more likely to spend money on electronic gadgets like Apple iPods, Samsung HDTV and Canon digital cameras than their non-Hispanic counterparts, even during a down economy, according to a recent study from Vertis Communications, Baltimore.

The Customer Focus Opiniones study released this month reveals that 28% of Hispanics will purchase a large-screen or HDTV within the next 12 months, compared with 23% of non-Hispanics. The study also indicates that 22% of Hispanics are more likely to invest in a new laptop or a notebook computer within the next year, compared with only 18% of non-Hispanics.”*

Direct link to study PDF

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