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Tags: bromley communications, Day of the Dead, family
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Nestlé’s Wonka Arte Day of the Dead program just reeled in its sixth industry award. The Association for Women in Communications handed out two Proliner Awards to the Bromley Communications campaign last night at the Westin Riverwalk Hotel. The Wonka promotion was a winner in both the Marketing and Public Relations categories.
Earlier this year, the Wonka Artecampaign won two Silver Spurs at the Texas Public Relations Association (TPRA) annual conference in San Antonio. The innovative youth-oriented Wonka program won top honors in both the multicultural and marketing PR categories. Only one other campaign, National Breast Cancer Awareness Month 2007, was recognized with two Silver Spurs.
Gilberto Gutierrez, Wonka marketing associate, presented the Wonka Arte case study as part of TPRA’s professional development seminars held at the statewide conference. “Wonka is all about self expression which is also what Day of the Dead is about,” he said. “It’s about honoring culture and tradition, but keeping it fun and relevant to youth.”
A fifth Public Relations industry recognition was bestowed at the Sixth Annual Public Relations Society of America (PRSA) Del Oro Awards Banquet. Bromley’s PR campaign for Wonka won the highest award, La Plata, for one of the best campaigns conducted by a San Antonio-based PR team. The Del Oro Awards follow the same goals, mission and guidelines of the national PRSA awards. Stellar campaigns must exhibit extraordinary research, preparation, execution and results.
On the Promotions front, the program won a Silver award in the multicultural category at the national REGGIE awards ceremony held at the Promotion Marketing Association (PMA) Annual Integrated Marketing Conference in Chicago. The REGGIEs are dedicated to recognizing superior thinking, creativity, execution and results across the entire spectrum of promotion and integrated marketing.
Bromley Communications initiated Wonka Arte in 2005 as a community relations program for Hispanic tweens in southern California. The pilot program won two Silver Spurs that year, among other industry accolades. In 2007, Wonka Arte evolved to focus on creativity unveiled through Day of the Dead altar building and skull decorating. The program expanded to include an online component to reach tweens nationwide as well as a retail extension.
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