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alPunto Advertising launches Jim Beam Bourbon to Mexican-Americans From: hispanicad.com
Tagged: Chile, HispanicAd, radioPosted on: June 9th, 2008
alPunto has developed strategic and promotional plans for launching the brand to this consumer segment. Earlier this month, the alPunto team, led by Enrique Turegano, recorded spots for a radio campaign and traveled to Chile to complete work on print and out-of-home advertising that will be used for the effort. “*
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Filed Under: Business, Business News
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