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alPunto Advertising launches Jim Beam Bourbon to Mexican-Americans

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Posted on: June 9th, 2008
Filed Under: Blogante Business, Business
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“alPunto has developed strategic and promotional plans for launching the brand to this consumer segment. Earlier this month, the alPunto team, led by Enrique Turegano, recorded spots for a campaign and traveled to to complete work on print and out-of-home advertising that will be used for the effort. “*

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