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Studies say North Carolina businesses are not meeting needs of Hispanic, black customers. – “There is literally millions of dollars in African American and Hispanic purchasing power that is leaking out of this very county,” Johnson said. “If you could find a way to meet the need of these consumers, imagine what it could do for Mecklenburg County’s economy and its people.” From: charlotte.com
Tagged: Charlotte, mecklenburg county, North Carolina, ProfessorPosted on: June 5th, 2008
North Carolina businesses are missing out on billions in revenue from minority customers, according to a set of studies presented to a Charlotte Chamber audience Wednesday.
James Johnson, the studies’ co-author and an entrepreneurship professor at UNC Chapel Hill, told a crowd of about 100 people that state and local businesses are not meeting the needs of the state’s Hispanic and black consumers, who spent $1.1 billion and $5.2 billion respectively in other states instead of in North Carolina in 2004.”*
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