Studies say North Carolina businesses are not meeting needs of Hispanic, black customers. - “There is literally millions of dollars in African American and Hispanic purchasing power that is leaking out of this very county,” Johnson said. “If you could find a way to meet the need of these consumers, imagine what it could do for Mecklenburg County’s economy and its people.”

North Carolina businesses are missing out on billions in revenue from minority customers, according to a set of studies presented to a Charlotte Chamber audience Wednesday.

James Johnson, the studies’ co-author and an entrepreneurship professor at UNC Chapel Hill, told a crowd of about 100 people that state and local businesses are not meeting the needs of the state’s Hispanic and black consumers, who spent $1.1 billion and $5.2 billion respectively in other states instead of in North Carolina in 2004.”*

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