Spice up Your Bottom Line

Everyone: Investors, marketers, academics, government and elected officials and corporate executives have a stake in understanding the broad evolution currently under way.

As the Hispanic population grows and matures, its structure is changing in almost every way, from educational levels and labor force composition to household characteristics and accumulation of wealth.

It is these evolving factors that drive the increasing influence of Hispanics in the U.S. consumer markets. Consumer-buying power in this segment will quadruple what it was in 1990, indicating major economic strides among Hispanics, according to a study from the University of Georgia Selig Center.”*

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