Transitions Optical and Wal-Mart Team Up to Distribute Free Educational Bilingual Booklet on Eye Diseases and Healthy Sight

A free educational booklet titled “Guide to Eye Diseases,” containing information on the most important eye diseases and conditions that impact Hispanics in the United States, will be distributed on June 14 and 15, to nearly 400 Wal-Mart Vision Centers in communities with a predominantly Hispanic populations. The booklet presents the reader with over 40 pages of important information to learn to detect signs of eye conditions. It also describes the process of a comprehensive eye exam and provides helpful tips on how to better communicate health concerns to an eye care professional.

“At Transitions Optical we are serious about eye health information. Placing this booklet in the hands of Hispanics is important to help them make informed decisions that impact their eye health,” said Martha Rivera, Hispanic segment market manager for Transitions Optical. “We are proud to partner with Wal-Mart to make a contribution to the healthy sight of Hispanics by distributing the “Guide to Eye Diseases” at participating Wal-Mart Vision Centers over Father’s Day weekend because we are aware that during those days Hispanics are looking for gift options for fathers across the nation; our booklet is a gift of health for fathers and families alike.”

The material included in the booklet was developed by the National Eye Institute. Additional information was provided by Transitions Optical, and it illustrates the importance of protecting the eyes from cumulative damaged caused by ultraviolet rays.

“Knowing details about the conditions that impact our vision helps patients to better communicate with eye care professionals during a comprehensive eye exam. The booklet contains a section that will greatly improve that communication,” said Dr. Madeline Romeu. “Part of the conversation that a patient should have with an eye care professional is about the damaging effects ultra violet light (UV) can have on your eyesight — and the steps you can take to counteract it. That’s especially important because the damage UV rays can cause to your eyesight builds cumulatively over time, and may contribute to short-term vision impairment and potentially serious age-related conditions or diseases of the eye, including cataracts.”

“We are proud to be able to team up with Transitions Optical to bring our customers free added value in our Wal-Mart Vision Centers,” said David Cantrell — Optical Marketing Manager. “We like to foster an interaction between our eye care professionals and customers and the “Guide to Eye Diseases” provides plenty of subjects worthy of discussion”.

The booklet “Guide to Eye Diseases” will be distributed at Wal-Mart Vision Centers across the nation including Texas, California, Arizona, Florida, Colorado, Illinois, New York, New Jersey, and Georgia. For more information about UV protection and photochromic lenses, visit www.transitions.com “*

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