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Hispanics are online, but advertisers miss out – Targeting Hispanics online means more than just translating ads to Spanish. A conference in Miami Beach focused on how to get a piece of the rapidly growing Hispanic audience within digital media. From: miamiherald.com
Tagged: Florida, latin america, MiamiPosted on: June 4th, 2008
Hispanics make up the largest minority consumer presence online, but 60 percent of the top advertisers are missing out on reaching that audience.
It’s a problem marketers have been facing for years, but have only begun to address.
That’s where Ad:Tech Miami comes in. Tuesday kicked off the second year of the conference at the Miami Beach Convention Center, and hundreds of attendees discussed the challenges in reaching the 19.5 million U.S. Hispanics online as well as non-U.S. Latin Americans.”*
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Filed Under: Business, Business News, Marketing & Advertising, Technology
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