Dynamic Response Group Expands Operations to Service Hispanic Community Pharmaceutical and Medical Needs

Dynamic Response Group, Inc. (OTCBB: DRGP), a leading innovator of strategic marketing solutions, today announced that it has started Phase I of its direct-to-consumer business plan for its new subsidiary Medico Express, Inc., which will become a licensed durable medical equipment provider.

Medico plans to be a provider of direct-to-consumer Medicare reimbursed medical products focused exclusively on chronic diseases afflicting the rapidly growing Hispanic community in the United States, Puerto Rico and the Virgin Islands. It is the only company positioned to serve this growing market segment as a direct-to-consumer Medicare provider on a national level.

“DRG is uniquely equipped with the targeted marketing expertise and operational capabilities to provide a valuable service to this growing and largely underserved Hispanic population,” explained Melissa K. Rice, CEO of Dynamic Response Group. “We are working with experts in the field to ensure that we reach our goal of providing convenience and quality of service to these individuals, so that they can get back to living their lives.”

Medico is committed to identifying critical care products that improve its customers’ quality of life, and delivering these products directly to their homes in a timely manner as prescribed by their primary care physicians. The Company will make Medicare and Medicaid fully accessible to the Hispanic community by eliminating the perceived bureaucratic roadblocks, upfront payment considerations and legitimate language barriers for obtaining benefits for the elderly and disabled.

In Phase II, DRG plans to leverage its core competencies to develop and implement a multi-channel strategy for Medico Express; it will combine the establishment of relationships with affinity groups, healthcare providers and community outreach programs, and will position Medico to achieve significantly higher rates of penetration at a significantly cheaper rate than its Anglo counterparts, while simultaneously providing an important social benefit to its client base. The Company will be testing the program on Univision, Telemundo and Telefutura in key Hispanic Medicare consumer markets. “*

Stumble it! | |