Argentina’s La Nacion Engages Readers By Making them Writers - Portada

Speaking before a packed audience at Miami’s Ad-Tech on Tuesday, La Nacion’s Online Marketing Manager Francis Petty told the audience of its new reader engagement initiative, which has been implemented to great effect in recent months.

“With the widespread usage of digital cameras and mobile phones, regular citizens are in the position to capture compelling images of news as it happens.” He pointed to a recent story involving a large fire, in which a reader photographed the incident and submitted it to the website. The image ran on the front page of the next day’s print edition.”*

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