Filed Under: [ Internet ] [ Press Releases ]
Tags: children, magazine, parents
Knowledge is Power!
Russ Berrie and Company, Inc. (NYSE: RUS) and its subsidiary Russ Berrie U.S. Gift, Inc. have announced that the popular Shining Stars website is now available in Spanish. To enter the Spanish Shining Stars universe, guests simply visit www.shiningstars.com, click on ‘International’ in the bottom right hand corner, and select ‘Espanol’ as the language.
This spring, RUSS upgraded the Shining Stars website, www.shiningstars.com, to make the site even more interactive, engaging and exciting for members while maintaining a fun and safe environment. The latest features and upgrades include a brand new home page, improved game area and a section just for parents. These new features are now available on the Spanish site.
“The Shining Stars concept is universal — kids can go online anywhere in the world and name a star in the sky,” said Bruce Crain, President & CEO of RUSS. “Now that the Shining Stars site is in Spanish, children and parents who speak Spanish can take full advantage of all the site has to offer.”
A parent’s section has also been added to www.shiningstars.com. The section explains to parents the website and its major features including Star Chat, the Starcade and ‘glow points,’ the official currency of www.shiningstars.com.
Through RUSS’s partnership with the Starlight Starbright Children’s Foundation(TM), kids can donate their ‘glow points’ to Starlight knowing that they are helping to make a difference for seriously ill children and their families. To date, more than 9.8 billion ‘glow points’ have been donated.
Introduced in 2007, Shining Stars — a line of interactive plush — quickly became one of the best-selling collectibles on the market. Receiving high accolades during the 2007 holiday season, Shining Stars was named to the Toys”R”Us “Fabulous 15″ list, the KB toys Hot Holiday List and was an All-Star on the Toy Wishes Magazine holiday list. On February 7, 2008, www.shiningstars.com registered its one millionth member.
Shining Stars are now available in stores nationwide for an approximate retail value of $15.00 each. Visit www.shiningstars.com for retail locations near you.
Russ Berrie and Company, Inc., a leader in the infant, juvenile, and gift industries, and its wholly owned subsidiaries design, develop, and distribute a variety of innovative gift, infant and juvenile products to specialty and mass market retailers worldwide. Known for its teddy bears and other plush animals, the Company’s gift, infant, and juvenile lines are comprised of a diverse range of everyday, seasonal, and occasion-themed products that help people celebrate the milestones in their lives. The Company operates offices, showrooms, and distribution centers all over the world and trades on the NYSE under the symbol RUS.
SHINING STARS is a registered trademark owned by and used under license from AGE, Inc.
ISR trademarks are owned by and used under license from International Star Registry of Illinois, Ltd. “*
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