Apartments.com Reaches Rapidly Growing Hispanic Rental Market Through Exclusive Partnership With Univision.com

Apartments.com, the leading online apartment search resource, today announced its exclusive partnership with Univision.com, the number one most-visited Spanish-language website among U.S. Hispanics.(1) As part of this partnership, Apartments.com will provide Univision.com users with complete access to more than 16,000 apartment communities nationwide.
Minority renter households have grown remarkably over the last 10 years. From 1995 to 2005, this segment of renters has increased by more than 40 percent and is projected to reach 50 percent of all renter households by 2015. Hispanics will account for more than 50 percent of the growth.(2)
“Our partnership with Univision.com is paramount to connecting with Hispanic renters,” said Kevin Doyle, senior vice president and general manager of Apartments.com. “With roughly one out of two Hispanics online and half of them renting, Apartments.com now has a far-reaching platform to provide this vast audience with a user-friendly and robust tool to seamlessly conduct their apartment search online.”
Univision.com users can easily search Apartments.com listings from a variety of access points on the website, including keywords: alquilar apartamentos (rent apartments), exclusive placement within the “Casa” (House) and “Alquilar” (Rent) sections, home page links found under “Servicios” (Services) and direct links from Univision.com’s local websites.
“Univision.com continues to partner with industry leaders such as Apartments.com to provide our users the best tools and services,” said Cesar Conde, executive vice president, chief strategy officer of Univision Communications Inc.
Over the past seven years, Univision.com continues to be the most-visited Spanish-language website among US Hispanics,(1) and currently reaches more than 17 million unique browsers on average per month.(3) Earlier this month, Univision.com released a study by Forrester Research that found it was the most-visited Spanish-language portal(1) for the seventh consecutive year.(4)”

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