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Posted on:
May 28th, 2008
Filed Under: Blogante Entertainment, Marketing & Advertising, Musica
Tagged: Durango, Theater
Filed Under: Blogante Entertainment, Marketing & Advertising, Musica
Tagged: Durango, Theater
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n a move that breaks the mold of traditional regional Mexican concert promotion, two marquee groups, Intocable and Los Horoscopos de Durango, are joining forces for a 40-stop tour of the United States.
The Unidos tour is slated to kick off June 13 at the Convention Center in Visalia, California, to coincide with the release of albums by Horoscopos and Intocable. As is the case with the traditional regional Mexican “dance” circuit, the show will visit fairgrounds, theaters and convention centers.
But the tour — overseen by management/promotion company Nueva Generacion Music Group — marks a departure for the circuit because it features co-headliners and is being marketed as a major pop event, with a Web site, MySpace page and YouTube promotion. It’s also being promoted as a brand — Unidos — that is slated to return annually.”*
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