Did You Know? As a whole, Hispanic households are the least ready for the transition (to digital TV). As a result, the effect of unready households on total viewing is more likely to affect Hispanic networks than Anglo networks. Viewing to unready sets accounts for 17 percent of prime-time viewing to English-language broadcast networks and 26.8 percent to Spanish-language broadcast networks.

Posted on: May 28th, 2008
Filed Under: [ Business ] [ Did You Know? ] [ Media ] [ Your Money ] [ Blogante Business ] [ Blogante Essentials ]
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From: http://www.adweek.com
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