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‘Got Milk?’ Gets Spanish Site From: adweek.com
Tagged: grupo gallegosPosted on: May 27th, 2008
The California Milk Processor Board’s iconic “Got milk?” health initiative and ad campaign gives its Spanish counterpart “Toma leche” (“Drink milk”) a permanent interactive home Wednesday with the launch of the Web portal, TomaLeche.com.
The Web site is the first Hispanic-targeted online effort mounted in Spanish by the CMPB with creative and messaging developed by the board’s Hispanic agency Grupo Gallegos, Long Beach, Calif.”*
Curation from Tomás
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