Filed Under: [ Business ] [ Blogante Business ] [ Arizona ]
Tags: circulation, newspaper, population, Spanish-language
Knowledge is Power!
Apart from being a focal point of the nation’s immigration debate, and also in part because of it, Phoenix is a burgeoning Hispanic market. The city’s Hispanic population is overwhelmingly Mexican—about 75%. Hispanic spending power in the city is about $15 billion, versus $24.9 billion statewide.
La Voz is Arizona’s premier Hispanic newspaper, publishing 60,000 Spanish-language copies on Wednesday, and another 60,000 on Saturday; Entertainment guide TV y Más has weekly circulation of 75,000, also 100% in Spanish. Fifty percent of the paper’s circulation is distributed via home-delivery and 50% is distributed via racks.”*
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