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Emerging Market Profile: Phoenix, AZ – Portada

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Posted on: May 27th, 2008
Filed Under: Arizona, Blogante Business, Business
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“Apart from being a focal point of the nation’s immigration debate, and also in part because of it, Phoenix is a burgeoning Hispanic market. The city’s Hispanic is overwhelmingly Mexican—about 75%. Hispanic spending power in the city is about $15 billion, versus $24.9 billion statewide.

La Voz is Arizona’s premier Hispanic , publishing 60,000 copies on Wednesday, and another 60,000 on Saturday; Entertainment guide TV y Más has weekly of 75,000, also 100% in Spanish. Fifty percent of the paper’s is distributed via home-delivery and 50% is distributed via racks.”*

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