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Courting Latinos at Chevy Chase Bank From: washingtonpost.com
Tagged: BankingPosted on: May 27th, 2008
“Hablamos su idioma,” or “We speak your language,” is the message Chevy Chase Bank is trying to convey in brochures, on name tags and across business cards, and as the sign-off of the bank’s Spanish call-in line.
The Bethesda bank, the largest with local headquarters, is courting the region’s Latino community, having opened 26 Latino banking centers since September.”*
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Filed Under: Banking, Business News
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