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Courting Latinos at Chevy Chase Bank

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Posted on: May 27th, 2008
Filed Under: Banking, Blogante Business
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““Hablamos su idioma,” or “We speak your language,” is the message Chevy Chase Bank is trying to convey in brochures, on name tags and across business cards, and as the sign-off of the bank’s Spanish call-in line.

The Bethesda bank, the largest with local headquarters, is courting the region’s Latino community, having opened 26 Latino centers since September.”*

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