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SBS Hires MirRam Group to Advise on PPM Campaign From: news.radio-online.com
Tagged: radio, spanish broadcasting system, Spanish-languagePosted on: May 22nd, 2008
As part of its continuing campaign to raise awareness regarding what it calls “the potentially devastating impact of Arbitron’s PPM on Spanish-language radio stations,” Spanish Broadcasting System has retained New York consulting firm MirRam Group. The firm will help SBS educate the public about the “potential damage” that PPM could have on the Hispanic community.”*
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Filed Under: Business, Business News, Media
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