Nissan expands its Hispanic outreach

NASHVILLE: Nissan made several recent changes in its PR strategy in an effort to strengthen outreach to the Hispanic community, including joining the League of Latin American Citizens (LULAC). Nissan gave LULAC a $25,000 donation upon joining earlier this month, but the car company is moving beyond donations to get more involved in the community, according to Stephanie Valdez-Streaty, the senior manager of philanthropy and diversity communications for Nissan.

It will use its newfound network with LULAC to host events and encourage employee participation in giving back, focusing on three pillars: education, environment, and humanitarian.”*

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