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Nissan expands its Hispanic outreach

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Posted on: May 22nd, 2008
Filed Under: Blogante Business, Marketing & Advertising
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“NASHVILLE: Nissan made several recent changes in its PR strategy in an effort to strengthen to the Hispanic community, including joining the League of Latin American Citizens (). Nissan gave a $25,000 donation upon joining earlier this month, but the car company is moving beyond donations to get more involved in the community, according to Stephanie Valdez-Streaty, the senior manager of philanthropy and diversity communications for Nissan.

It will use its newfound network with to host events and encourage employee participation in giving back, focusing on three pillars: education, environment, and humanitarian.”*

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