More Digital Ads Are Produced Offshore Marketers Ship Work To Costa Rica – AvVenta Reaps Rewards From: online.wsj.com

One company reaping the rewards is avVenta Worldwide, which has 415 employees in San Jose, Costa Rica; Kiev, Ukraine; and London, as well as Charleston, S.C. Since avVenta launched in 2005, it has built a business out of doing behind-the-scenes production work on Web ads for the agencies that work with some of the world’s biggest marketers, including General Motors, Microsoft and Bank of America, at rates about 20% to 50% lower than what agencies pay for similar work in the U.S., ad executives say.

AvVenta, a play on the Italian phrase “to go forward,” usually doesn’t come up with the creative ideas behind the ads it produces — it doesn’t fine-tune the ad copy or pick which pictures, graphics or animations should be included in the campaigns. In fact, it usually doesn’t even have direct relationships with the marketers. Instead, ad agencies mostly based in the U.S. dictate the specifications for the design of Web sites, digital ads and other online promotions.”*

Leave a Reply