Cherokee Signs Agreement to Represent Designer David Rodriguez

Cherokee Inc. (NASDAQ: CHKE), a leading licensor and global brand management company, announced today that it has signed an exclusive brand representation agreement with award-winning fashion designer David Rodriguez.

Extraordinary style, focus and work ethic defines designer David Rodriguez, who is emerging as one of America’s brightest stars in the fashion world. Rodriguez has received well-deserved recognition from the fashion industry, winning major awards and nominations, including: the Moët and Chandon Designer Debut award, the MODA award for Hispanic Designer of the Year, the Gold Coast Award, the Fashion Group International Rising Star Award, and the Smithsonian Latino Center Legacy Award. Combining his unique use of fine fabrics and styling to complement feminine curves, David Rodriguez has become a favorite among Hollywood celebrities, who rely upon his designs to make a major impact at red carpet events.

“We chose to collaborate with Cherokee based on the successful partnerships they’ve engineered with leading designers and premier retailers in the United States, including TJX Co., Target and Wal-Mart,” said Brandon Houchins, President, J.C. SOHO, LLC.

“We are excited to partner with David and help him bring his vision of reaching a broader consumer base to life,” said Shelly Marchetti, Business Development Director at Cherokee.

“We believe David Rodriguez’s unique design approach, coupled with a retailer’s cost effective sourcing ability, creates a formula for success,” said Larry Sass, Executive Vice President at Cherokee. “We look forward to expanding this talent.”

About Cherokee Inc.

Cherokee Inc., based in Van Nuys, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and represents. Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products. Premier clients for the Cherokee brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and certain other European and Asian countries), Zellers (Canada), Pick ‘n Pay (South Africa), Fawaz Al Hokair (Middle East), Grupo Pão de Acucar (Brazil), S.A.C.I. Falabella (Chile and Peru), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico) and Grupo Eroski (Spain). Premier clients for Cherokee’s Sideout brand include Mervyn’s (U.S.) and Shanghai Bolderway (China), and for Cherokee’s Carole Little brands include TJX Companies (U.S., Canada and Europe).”*

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