Roberto Yanez Named Vice President of News for Los Angeles #1 News Station, KMEX Univision 34 From: businesswire.com
Tagged: California, Los Angeles, Nielsen, Spanish-language, telefutura, television, UCLA, university of texas, UnivisionPosted on: May 21st, 2008
Univision’s flagship station KMEX-TV Channel 34, Los Angeles’ #1 rated news station for 14 consecutive years and the nation’s largest Spanish-language station, today announced the appointment of Roberto Yañez as vice president of news, effective immediately. He will report to Maelia Macin, vice president and general manager, KMEX Univision 34.
“I am pleased to have Roberto lead this very important area of our daily operation. Under Roberto’s leadership as acting news director for the past year, Noticias Univision 34 at 6 pm is up +11% among Adults 25-54 and the 11 pm news has expanded by +32% in NSI ratings,” said Macin. “In addition, as we expand our news operation to TeleFutura 46 by adding morning news, Roberto will be key in maintaining the focus of our news as we continue to inform, empower and educate our viewers as we have done for 45 years.”
Roberto Yañez brings more than 20 years of experience in the industry. He began his career at Univision 13 years ago as managing editor at KMEX, when the station was honored with the first Edward R. Murrow Award bestowed to a Spanish-language newscast. He has since held several management positions at KMEX over the past decade, most recently as station manager. Previously, he served as news director at WXTV Univision 41 in New York as well as news director, operations, promotions and commercial production manager at KUVS Univision 19 in Sacramento. Prior to Univision, Yañez worked at the NBC Affiliate in El Paso, Texas; CNN in Atlanta; and KCAL and KCBS in Los Angeles. He earned an Executive MBA from the UCLA Anderson School of Management, and a BA in Journalism from the University of Texas, El Paso.
About Noticias Univision 34
Noticias Univision 34 at 6 pm has been the #1 early newscast in L.A., regardless of language, for 48 consecutive Nielsen Sweeps. “Noticias Univision Solo a las Once” has been #1 at 11 pm among Adults 18-34 since February of 2002 and among Adults 18-49 since October of 2005. In recent years, Noticias Univision 34 has been the recipient of prestigious awards such as the Academy of Television Arts and Science Emmy for Best Newscast in L.A. In 2004 it was bestowed the Governors Emmy Award, the highest honor by the Academy. It has also received the Edward R. Murrow Award as America’s Best Newscast. As of April 2008, TeleFutura 46 broadcasts local news, Monday – Friday from 7 am – 8 am, extending Univision 34’s morning news by one hour, which airs Monday – Friday 5 am – 7 am.”*
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