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Tags: radio, spanish broadcasting system
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Closing out the second annual Radio Ink Hispanic Radio Conference, leaders from the segment laid out their concerns about the prospect of the radio industry posting its ratings for advertisers.
“Posting will not bring new revenue to radio,” said Spanish Broadcasting System EVP/COO Marko Radlovic. “It’s just another way for agencies to grind us on the rates. And if my ratings go up, do I get some of those spots back?” “*
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