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Leaders Take A Stand On Posting Ratings – Radio Ink Hispanic Radio Conference

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Posted on: May 21st, 2008
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“Closing out the second annual Ink Hispanic Conference, leaders from the segment laid out their concerns about the prospect of the industry posting its ratings for advertisers.

“Posting will not bring new revenue to ,” said EVP/COO Marko Radlovic. “It’s just another way for agencies to grind us on the rates. And if my ratings go up, do I get some of those spots back?” “*

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