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Leaders Take A Stand On Posting Ratings – Radio Ink Hispanic Radio Conference From: radioink.com
Tagged: radio, spanish broadcasting systemPosted on: May 21st, 2008
Closing out the second annual Radio Ink Hispanic Radio Conference, leaders from the segment laid out their concerns about the prospect of the radio industry posting its ratings for advertisers.
“Posting will not bring new revenue to radio,” said Spanish Broadcasting System EVP/COO Marko Radlovic. “It’s just another way for agencies to grind us on the rates. And if my ratings go up, do I get some of those spots back?” “*
Curation from Tomás
Filed Under: Business, Business News, Media
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