Posted on: May 21st, 2008
Filed Under:
[
Marketing ]
[
Media ]
[
Blogante Business ]
Tags:
Entravision,
radio,
spanish broadcasting system,
Univision
Knowledge is Power!
he Association of Hispanic Advertising Agencies is creating a new advisory council that will work with Arbitron on both problems and opportunities related to the new Portable People Meter, a passive electronic device for measuring radio listening.
The advisory council, formally announced Monday at a Hispanic radio conference organized by trade pub Radio Ink, includes broadcasters Univision, Entravision, Spanish Broadcasting System and ABC Radio Networks, top Hispanic ad agencies and two Arbitron executives: Stacie de Armas, its director of multicultural business affairs, and Bob Patchen, chief research officer.”*
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