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Hispanic Radio Advertisers, Arbitron Hammer Out Problems

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“he Association of Hispanic Advertising Agencies is creating a new advisory council that will work with Arbitron on both problems and opportunities related to the new Portable People Meter, a passive electronic device for measuring listening.

The advisory council, formally announced Monday at a Hispanic conference organized by trade pub Ink, includes broadcasters , , and ABC Networks, top Hispanic ad agencies and two Arbitron executives: Stacie de Armas, its director of multicultural business affairs, and Bob Patchen, chief research officer.”*

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