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Hispanic Radio Advertisers, Arbitron Hammer Out Problems From: publications.mediapost.com
Tagged: Entravision, radio, spanish broadcasting system, UnivisionPosted on: May 21st, 2008
he Association of Hispanic Advertising Agencies is creating a new advisory council that will work with Arbitron on both problems and opportunities related to the new Portable People Meter, a passive electronic device for measuring radio listening.
The advisory council, formally announced Monday at a Hispanic radio conference organized by trade pub Radio Ink, includes broadcasters Univision, Entravision, Spanish Broadcasting System and ABC Radio Networks, top Hispanic ad agencies and two Arbitron executives: Stacie de Armas, its director of multicultural business affairs, and Bob Patchen, chief research officer.”*
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Filed Under: Business News, Marketing & Advertising, Media
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