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The 2008 ALMA Awards® All-Star Event Kicks Off Hispanic Heritage Month With Host Eva Longoria Parker

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“The 2008 ALMA (American Latino Media Arts) Awards celebrating the outstanding artistic achievements of Latinos in motion pictures, and music, will air Friday, September 12, (8:00-10:00 p.m., EST) on ABC.

and actress Parker returns once again as executive producer and host of the telecast. The 2008 will be taped on August 17 at the Pasadena Civic Auditorium.

“We are thrilled that this year’s broadcast of the will kick off Hispanic Heritage Month,” said Janet Murguía, President and CEO of the National Council of (), the largest national Hispanic civil rights and advocacy organization in the United States.

“What better way is there to celebrate than with a star-studded showcase of Latino contributions to American culture?” Murguía continued. “We are also delighted to have Eva as our host once again. She’s talented and respected in the entertainment industry and a true champion for our community.”

“I am honored to produce and host the with again,” said Longoria Parker. “Every year we build a stronger show with some of the most amazing talent and performers.”

The Call for Entries has also been officially opened for the 2008 selection process. In addition to the nominated awards, a series of special achievement honors will be presented. Nominees will be announced at a live press conference on July 8.

The was created by in 1995 as part of ’s strategy to promote the diverse, accurate, and balanced portrayal of Latinos in the media and the enhancement of the Latino image in the entertainment industry. The show is an example of how inclusion strengthens the entertainment industry, just as diversity strengthens our country.

Visit www.almaawards.com for more information on the 2008 .
Following is the calendar of events:

ELIGIBILITY PERIOD: January 1, 2007 – May 31, 2008
March 31 p.m., EST Rules and entry forms available online
June 6 Entry form deadline
July 8 Nominations announcement press conference
July 9 Online polling begins for awards selection
July 30 Online polling ends for awards selection
August 17 2008 presentation (taping)
September 12 2008 broadcasts on ABC, 8:00-10:00″*

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